Naslov
Role of Accounting & Production Data in Marketing Management Decision Making in Apparel Industry (FIS Case)

Autori
Novak, I ; Šaravanja, B. & Lujanović, N.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 8th International Textile, Clothing & Design Conference / Dragčević, Z. ; Hursa Šajatović, A. ; Vujasinović, E. (Ed) - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2016, 400-405

Skup
8th International Textile, Clothing & Design Conference – Magic World of Textiles

Mjesto i datum
Dubrovnik, Hrvatska, 02.10.2016. - 05.10.2016

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
accounting management; decision making; apparel industry; FIS case

Sažetak
The importance of the use of information and analysis, as well as the method of (statistical) analysis is exceptional in some cases, although it could be and should be used in daily operations. The decision making process has unquestionable and axiomatic role. It contains some important and specific steps. Many entrepreneurs and firm owners are faced with many different problems, many of which can be partially or entirely solved by using well known methods (analytical, statistical, etc.). This article discusses the specific case of firm FIS. The collected data were presented and afterwards were analyzed business decisions made for the time period 2008-2015. Based on the market, accounting and production data analyzes the FIS board of directors in year 2008 made a decision on the manufacturing of children's clothing. Production was constantly reorganized in order to be competitive at apparel market. Based on sales numbers, company should be able to achieve positive business results.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Ekonomija

POVEZANOST RADA