Pregled bibliografske jedinice broj: 838020
River cruise as tourism product: marketing approach
River cruise as tourism product: marketing approach // Interdisciplinary Management Research XII / Barković, Dražen ; Runzheimer, Bodo (ur.).
Opatija: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016. str. 339-349 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 838020 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
River cruise as tourism product: marketing approach
Autori
Ružić, Ivan ; Bosnić, Irena ; Kelić, Ivan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Interdisciplinary Management Research XII
/ Barković, Dražen ; Runzheimer, Bodo - Opatija : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016, 339-349
Skup
Interdisciplinary Management Research XII
Mjesto i datum
Opatija, Hrvatska, 20.05.2016. - 22.05.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
river cruises ; tourist product ; marketing mix ; destination port of call ; destination management companies
Sažetak
Trends present on international tourism market shape the style of rest and travel, diversifi cation of activities on vacation and impose the need for research, planning, shaping and management of tourism river cruises product. In accordance with specific characteristics of river cruising it is necessary to make certain corrections to the usual marketing mix elements for their application to river cruises. Therefore, the aim of this paper is to establish characteristics of the tourism river cruise products as one of key elements of the marketing mix that all organizations involved in river cruises have to effectively manage if they want to survive on dynamic tourism market and competitive environment.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek,
Veleučilište u Virovitici
