Pregled bibliografske jedinice broj: 836219
Marketing Phenomenon Research of „Alternative Tourism“
Marketing Phenomenon Research of „Alternative Tourism“ // Proceedings of the 5th International Conference “Vallis Aurea” Focus on: Research & Innovation / Katalinić, Branko (ur.).
Požega : Beč: Veleučilište u Požegi ; DAAAM International Vienna, 2016. str. 17-27 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 836219 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Phenomenon Research of „Alternative Tourism“
Autori
Andrlić, Berislav ; Oberdorfer, Valerie ; Mršić, Leon Matija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 5th International Conference “Vallis Aurea” Focus on: Research & Innovation
/ Katalinić, Branko - Požega : Beč : Veleučilište u Požegi ; DAAAM International Vienna, 2016, 17-27
ISBN
978-3-902734-10-5
Skup
Th International Conference “Vallis Aurea” Focus on: Research & Innovation
Mjesto i datum
Požega, Hrvatska, 22.09.2016. - 24.09.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Internet; tourism; consumer behaviour; marketing
Sažetak
The development of tourism suggests an important role that marketing concept and consumer behaviour have due to contemporary business trends. This paper is intended to be an exploratory study of a community of people who engage in an activity called "alternative tourism", especially using services as Couchsurfing, HomeExchange, Hostel Accomodation, etc. Authors also offers some proposals on future development in this sector of e-marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
