Naslov
Cultural tourism of Slavonia and Baranja 365

Autori
Ćućić, Dražen ; Ricl, Jesenka ; Bijuković Maršić, Mirta

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
5th International Scientific Symposium Economy of Eastern Croatia - vision and growth / Mašek Tonković, Anka - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016, 885-890

Skup
Gospodarstvo Istočne Hrvatske – Vizija i razvoj

Mjesto i datum
Osijek, Hrvatska, 02.06.2016. - 04.06.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
a year-round destination ; potential ; growth ; sustainability

Sažetak
Tourism is one of the most complex economic phenomenon which contributes to the economic, social and social development of all countries in the world, including Croatia and the region of Slavonia and Baranja. Cultural tourism as a form of tourism which is dominated by interest in material and intangible cultural certainly in the area of Slavonia and Baranja has potential for further growth and development.For many years Slavoniaand Baranja suffers a period of stagnation in the economic, social and cultural terms (according to the Croatian Employment Service in 2016, the number of unemployed persons amounted to 74, 257 which is almost 26.67% of the total unemployed in Croatia).The main reasons arethe negative demographic trends and a continuous process of depopulation (according to the Central Bureau of Statistics, the rate of natural increase in 2014 in Virovitičko-podravska county is -408, Požeško- slavonska county is -294, Brodsko- Posavska county is -545, Osiječko-baranjska county is -1260, Vukovarsko-srijemska county -619).Also, there is emigration of the labor force (according to the Central Bureau of Statistics in 2014 from Slavonia and Baranja moved the 4860 working- agepopulation) and high unemployment especially the young population (according to the Croatian Employment Service, the number of unemployed young people aged 20 -24 years at the level of Slavonia and Baranja is 9380). We also note the lack of vision and strategy development, market unprepared and insufficient marketing presentation of Slavonia and Baranja and its primary attractions (archaeological sites, ecologically preserved area, gastronomic -oenological offer), and the slow modernization of tourism infrastructure (accommodation and catering facilities, roads, railways, themed trails, attractions, as a function of selective tourism).Certainly tourism -Cultural tourism is one of the activities that in Slavonia and Baranja can have a powerful effect on stopping the degradation process, reducing the economic and social gap, increase the level of employment and brand identity on the tourist map of the Croatian, and that is the purpose of this paper is to prove .Aims of the paper: To investigate the current offer of cultural tourism in the region of Slavonia and Baranja, detect strengths, weaknesses, opportunities and threats, determine the potential for further development of cultural tourism, as well as the channels through which they share cultural tourism Slavonia and Baranja be present on the domestic and foreign markets target groups.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA