Naslov
Strategic and Marketing aspects of Tourist offer development of the Republic of Croatia

Autori
Alkier, Romina ; Stilin Belac, Žarko ; Milojica, Vedran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Scientific Conference ICONBEST 2015 / - Skopje : University of Tourism and Management Skopje, 2015, 196-207

ISBN
978-608-4593-48-5

Skup
International Scientific Conference ICONBEST 2015

Mjesto i datum
Skopje, Sjeverna Makedonija, 09.10.2015. - 11.10.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourist offer ; strategic-marketing guidelines ; tourist product ; Republic of Croatia

Sažetak
In the last ten years moderate positive movements were registered in Croatian tourism, however, it still hasn´t reached its peak. Its primary goal must be formation of a unique and recognizable tourist product based on natural and cultural- historical resources, which will reflect its true identity, and profile it as a destination of excellence. Marketing activities are a key factor in achieving competitiveness. They enable an insight in the state on the tourist market in terms of change of preferences of contemporary tourists, and give guidelines where to go in terms of improving our tourist offer. The purpose of the paper is to present the importance of formation of strategic-marketing guidelines in achieving competitiveness of the tourist destination, while the goal of the paper is to present the state of Croatian tourism by using quantitative and qualitative indicators, and to propose strategic-marketing guidelines of future development of Croatian tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA