Pregled bibliografske jedinice broj: 834433
Sales promotion of Regional F&B Products with an Impact on Tourism: Case Study Zigante tartufi Ltd.
Sales promotion of Regional F&B Products with an Impact on Tourism: Case Study Zigante tartufi Ltd., 2013. (ostali članci/prilozi).
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Naslov
Sales promotion of Regional F&B Products with an Impact on Tourism: Case Study Zigante tartufi Ltd.
Autori
Iva Slivar Tiganj
Izvornik
Power of Origin - Instruments of Sales promotion with a Focus on Regional F&B Products in Tourism
Vrsta, podvrsta
Ostale vrste radova, ostali članci/prilozi
Godina
2013
Ključne riječi
F&B; sales promotion
Sažetak
This paper deals with gastronomy in Istria and is divided in the following sections: Istrian specialties from the sea, from the continent, followed by wines and olive oil. The last chapter are dedicated to the company presentation as well as their sales promotion technique used.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
