Pregled bibliografske jedinice broj: 834386
Model of Optimization of DMOs marketing Communication via Internet
Model of Optimization of DMOs marketing Communication via Internet // Marketing insights from a changing environment / Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina ; Žabkar, Vesna ; Grünhagen, Marko (ur.).
London : Delhi: Pearson Education, 2015. str. 52-62
CROSBI ID: 834386 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Model of Optimization of DMOs marketing Communication via Internet
Autori
Slivar, Iva
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Marketing insights from a changing environment
Urednik/ci
Grbac, Bruno ; Lončarić, Dina ; Dlačić, Jasmina ; Žabkar, Vesna ; Grünhagen, Marko
Izdavač
Pearson Education
Grad
London : Delhi
Godina
2015
Raspon stranica
52-62
ISBN
978-1-78448-762-1
Ključne riječi
DMOs, marketing communication, measuring indirect effects
Sažetak
Destination Management Organisations (DMOs) are faced with a transition from their traditional role of organisations which are primary involved in promotion into organisations involved in marketing, sales, and to some extent in management of tourism destinations. In practice it is evident that there is a problem in measuring the influence of DMO marketing activities on sales results achieved by destination tourism providers in case no affiliate marketing program is set. A model that overcomes this issue is presented in this paper.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
