Naslov
Difuzni hotel kao turistički trend
(Diffuse hotel as a tourism trend)

Autori
Mrvica Mađarac, Sandra, Guzovski, Marina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
DRUŠTVO I TEHNOLOGIJA 2014. - Dr. Juraj Plenkovic / Prof.dr.sc. Mario Plenković ; Prof.dr.sc.Vlado Galičić ; Prof.dr.sc. Ludvik Toplak - Zagreb : Medunarodna federacija komunikoloških društava / Intemational Federation of Communication Associations Hrvatsko komunikološko društvo / croatian communication Associati, on Alma Mater Europaea - Europski centar Maribor / Alma Mater Europaea - European Center Maribor, 2014, 53 - 1

ISBN
978-953-5226-27-6

Skup
DRUŠTVO I TEHNOLOGIJA 2014.-Dr. Juraj Plenković

Mjesto i datum
Opatija, Hrvatska, 28.06.2014. - 30.06.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
difuzni hotel ; integracija kapaciteta ; grad Šibenik ; organizacija
(diffuse hotel ; integration of capacity ; city of Šibenik ; organization)

Sažetak
In Development Strategy of Croatian Tourism by 2020. it is given the priority to the diffuse hotel in development of private accommodation. This model is characteristic for the historical cores, and it represents a form of integration of accommodation and hospitality facilities. City of Šibenik would be the first city in Croatia that runs such an initiative modeled after the Italian model which operates 62 diffuse hotels. The specificity in communication and business of the hotel of this type is that it is organized in a more interconnected buildings, and tourist can stay in separate accommodation units that are dispersed around the historic core or at a specified micro-destination. Owners of the individual objects create a common management structure. Central reception as a central place communicates and mediates between potential hotel guests and the host, and allows networked system and other services and activities (restaurants, parking, gift shop, tours, camps...). Through diffuse hotel to tourists is provided to stay in authentic local environment and increases the ability to communicate with the local population. Therefore, diffuse hotel is significant from the standpoint of the organization because it creates an experience and allows tourists dynamic stay' and the originality of deals'.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA