Naslov
Economic Multipliers of European Capital of Culture Projects: General Product Model

Autori
Filipić, Petar ; Gluić, Jasna ; Vukorepa, Branimir

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
Inclusion Through Education and Culture / - , 2011, 77-91

Skup
Inclusion Through Education and Culture, Fourth Annual Conference of the University Network of the European Capitals of Culture

Mjesto i datum
Pečuh, Mađarska, 14.10.2010. - 15.10.2010

Vrsta sudjelovanja
Poster

Vrsta recenzije
Nije recenziran

Ključne riječi
ECoC; economic effects; general product; multiplier

Sažetak
The aim of this paper is to research the economic effects of achieving long-term and short-term economic results and the economic benefits of culture, which are more difficult to measure, as we believe that they are the relevant performance data of the European Capital of Culture (ECoC), which is the oldest EU initiative in the field of culture. In fact, a growing number of experts on cultural policy hold that cultural policy is not worth the name unless it intends to take an active role in the economic and social development of European society, regions and local communities. The effective policy is expected to achieve a successful balance between its traditional role - the promotion of art and culture - and a contribution to economic and social development. In this respect, the ECoC initiative can serve as a model example of the EU’s approach to culture. In the paper, the ECoC’s economic effects are analysed on the basis of the multiplicative effects which result from defining cultural creativity as a ‘general product’. The methodologycal framework of the general product model is presented in a separate section, which is then used to identify different levels of the general product in past European Capitals of Culture. In the third part of the paper, the macroeconomic aspects of the ECoC are presented using input-output analysis and the components of aggregate demand (investment, personal and public). The opportunity presented is used in the Appendix to explain (very briefly) the interest of the city of Split in being the Croatian candidate for ‘European Capital of Culture 2020’.

Izvorni jezik
Engleski

POVEZANOST RADA