Pregled bibliografske jedinice broj: 826665
Impact of income on customers' loyalty: are customers with higher income more loyal?
Impact of income on customers' loyalty: are customers with higher income more loyal? // Business systems research, 7 (2016), 1; 81-88 doi:10.1515/bsrj-2016-0006 (podatak o recenziji nije dostupan, članak, znanstveni)
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Naslov
Impact of income on customers' loyalty: are customers with higher income more loyal?
Autori
Klopotan, Igor ; Vrhovec-Žohar, Kristina ; Mahič, Edita
Izvornik
Business systems research (1847-8344) 7
(2016), 1;
81-88
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
marketing ; loyalty ; economics ; customer loyalty management
Sažetak
Background: Recent research on customers’ loyalty mostly focuses on several indicators, such as price, income and promotion. However, the level of income and its impacts on customers' loyalty have not been investigated in greater details. Objectives: The main goal of this research is to investigate how different levels of income influence customers' loyalty. Methods/Approach: This paper tries to investigate customers' attitudes towards selected loyalty determinants, based on the survey research. Results: Several different factors which influence customers' loyalty are identified. Research results confirmed that the level of income has a significant influence on customers’ attitude towards loyalty determinants in Croatia. Conclusions: Besides the scientific contribution, this research on customers’ loyalty also has practical implications important when undertaking further steps for developing conceptual models of customers’ loyalty.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
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