Naslov
MARKET RESEARCH OF ECOLOGICAL PRODUCTS IN DAILY USE IN KOPRIVNICA-KRIŽEVCI COUNTY

Autori
Vrhovec-Žohar, Kristina ; Bojkić, Vedrana ; Klopotan, Igor

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Proceedings of the ENTRENOVA'15 ENTerprise REsearch InNOVA Conference / Baćović, Maja ; Milković, Marin ; Pejić Bach, Mirjana ; Peković, Sanja - Zagreb : Udruga za promicanje inovacija I istraživanja u ekonomiji IRENET, 2015, 63-63

Skup
ENTerprise REsearch InNOVAtion Conference (ENTRENOVA '15)

Mjesto i datum
Kotor, Crna Gora, 10.09.2015. - 11.09.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
certified organic product ; conventional products ; organic farming ; Koprivnica-Križevci county

Sažetak
Over the past two decades, organic food production system is transformed from a loosely coordinated network of local producers and consumers in a globalized system that formally regulated trade that connects socially and spatially distant places of production and consumption. Today s customers are more informed about the way of food production, genetic manipulation and the impact of food on health trought different ways of informing (fairs, Event marketing, Internet, etc.). Because of that today is not enough to fulfill the basic hedonistic consumer needs, and these can not be enough to motivate the costumer. The product should offer the costumer the added value that are important in his selection. Organically grown food among other things offers the following value-added: better taste, food security for the customer and his family, then utilization of packaging and the production methods that have less negative impact on environment. Organically grown food is clearly more prevalent in supermarkets, as well as in specialized stores which is increasing in our markets. More encouraging is that organic farmers are getting eco sign. More and more people are turning to so-called "healthy" lifestyle. The highest risks in consumption of conventional products have babies and children because of low body weight. This work is based on research findings habit of buying organic products in Croatian consumers in Koprivnica-Križevci county. The aim of the research was to determine how the participants at all are familiar with the concept of organic farming, lifestyle and diet, and consuming the same.

Izvorni jezik
Engleski

POVEZANOST RADA