Naslov
Implicit Social Networking: Discovery of Hidden Relationships, Roles and Communities among Consumers

Autori
Podobnik, Vedran ; Lovrek, Ignac

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Procedia Computer Science 60: "Proceedings of the 19th Annual Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2015)" / - Singapur : Elsevier, 2015, 583-592

Skup
19th Annual Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2015)

Mjesto i datum
Singapur, 07.09.2015. - 09.09.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
user profiles ; consumers ; employees ; matchmaking ; social networking ; social computing ; social network analysis

Sažetak
This paper proposes the implicit social networking as an innovative methodology for approaching consumers who possess information- rich user profiles based on aplethora of online services they use. An implicit social network is not explicitly built by consumers themselves, but implicitly calculated by third parties based on a level of a common interest between consumers (i.e., profile matchmaking). The analysis of aconsumer social network created in such a manner enables discovery of hidden roles, relationships and communities among consumers and represents a basis for provisioning of innovative services (e.g., personalized and/or context-aware services such as recommender systems). The implicit social networking methodology is evaluated through two pilot cases: (i) implicit social networking based on the SmartSocial platform ; and (ii) implicit social networking of IPTV users. The generalizability of the implicit social networking is demonstrated through additional example aimed not at external company stakeholders (e.g., company consumers), but at internal stakeholders (i.e., company employees) through the implicit corporate social networking pilot case.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika, Računarstvo

POVEZANOST RADA