Naslov
Comparative Analysis of large Slavonian Companies' Competitiveness in Relation to the Rest of Croatia and Region

Autori
Krajnović, Aleksandra ; Zdrilić, Ivica ; Puvača, Milan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
5. Međunarodni znansveni simpozij "Gospodarstvo Istočne Hrvatske - vizija i razvoj" - 5th International Scientific Symposium Economy of Eastern Croatia - Vision and Growth" - Conference Proceedings / Mašek Tonković, Anka - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016, 922-930

Skup
5. Međunarodni znansveni simpozij "Gospodarstvo Istočne Hrvatske - vizija i razvoj" - 5th International Scientific Symposium Economy of Eastern Croatia - Vision and Growth"

Mjesto i datum
Osijek, Hrvatska, 02.06.2016. - 04.06.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business success ; performance measurement ; enterprise ICT ; big Croatian companies ; eastern Croatia business challenges

Sažetak
Relatively expressed business and research direction towards micro and small companies is able to remove focus from bigger companies which are capable to impact on state or region’s macroeconomic picture stability. Modern management principles, performance measurement or information communication technology implementation are applicable on all systems no matter on their size but with proportional process complexity. The legacy of past in the Balkan Peninsula area significantly affects large companies’ perception as sluggish and inactive systems that are actually slowing down the economy. Once we consider challenges which are especially noticeable on our micro level environment, businesses which are struggling with current crisis are in even deeper problems. In the previous time period, especially the media, it is often to see phrase that eastern Croatia lags behind the rest of the Croatian economy. To determine feasibility and justification of these statements, authors conducted a study on 106 large enterprises in Croatia, which are employing more than 250 employees. Using the results of the surveys and interviews together with putting geographical location variable in analysis, research is focused on financial and non- financial parameters examination in surveyed companies. The above starting point aims to determine Slavonian large companies position in comparison to companies located in other parts of our country. Authors have set the research hypothesis and the results are expected to confirm it. On this study foundations, authors will gain a basis for analyzing the disadvantages of the Slavonia’s companies in relation to the rest of Croatia, as well as their strengths, which will enable the creation of new visions and transformation recommendations in order to connect with global trends in today’s ever changing global market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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