Naslov
Analysis of Websites: The Case of National Judo Federations in Europe

Autori
Čorak, Sanda ; Boranić Živoder, Snježana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Applicable Research in Judo / Sertić, Hrvoje, Čorak, Sanda, Segedi, Ivan - Zagreb : Kineziološki fakultet Sveučilišta u Zagrebu, 2016, 19-22

ISBN
978-953-317-044-2

Skup
3rd European Science of Judo Research Symposium & 2nd Scientific and Professional Conference on Judo: „Applicable Research in Judo” Proceedings book

Mjesto i datum
Poreč, Hrvatska, 20.06.2016. - 21.06.2016

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
website evaluation; national judo federations; sport management; European judo union

Sažetak
The rapid development of technology along with the need to attract consumers as well as search for new distribution channels led to the development of the website as the integrated communication and sales platform. However, sport as a global socio-economic phenomenon with special features develop websites with a slightly different role and functions. Previous studies have indicated some important features that could serve in evaluation of the websites of sports organizations. They are adopted in the case of evaluation of websites of national sports federations in judo sport presented in this paper. A qualitative research was conducted using a sample of European national federations, members of the European Judo Union. Research has shown that the main target population of the national judo federations are their members. As expected, less attention is paid to information and promotion directed to media, sponsors and other potential users that is not completely in accordance with mission and tasks of national judo federations.

Izvorni jezik
Engleski

POVEZANOST RADA