Naslov
Digital stock photography as a promoter of socially responsible creativity

Autori
Kalazić, Zorislav ; Horvat, Jasna ; Mijoč, Josipa

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Interdisciplinary Management Research XII / Bacher, Urban ; Dernoscheg, Karl-Heinz ; Lamza-Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016, 185-204

Skup
Interdisciplinary Management Research

Mjesto i datum
Poreč, Hrvatska, 20.05.2016. - 22.05.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility (CSR) ; stock photography ; cultural and creative industries (CCI) ; socially responsible creativity ; socially responsible entrepreneurship ; SWOT analysis ; visual content industry ; entrepreneurial behaviour

Sažetak
The cultural and creative industry is currently in the phase of institutionalisation – both in the Republic of Croatia and in most countries of the European Union. Institutional framework of cultural and creative industry will affect the economic relations of each of the components of the creative industry, including the visual content industry. One of the products of the visual content industry is certainly digital stock photography. In the last decade, digital stock photography has grown into a global business with a total turnover of around USD 5 billion in 2015, with a tendency for further growth at an annual rate of about 7%. The central part of this paper reflects upon socially responsible creativity of global business with a special emphasis on the visual content industry. Stock photography is considered as a specific case of the global business concept in the segment of the visual content industry. In doing so, the emphasis is placed on the role of stock photography in the phenomenon of corporate social responsibility. As the visual code has become the dominant communication code, the question of corporate social responsibility (CSR) arises in relation to all digital stock photography content. The synergistic role of all stakeholders in the market of commercial stock photography is emphasized, who, through their market communication, act as promoters of CSR. Therefore, the concept of CSR in cultural and creative industries, whose products also include stock photography, can be viewed and analysed in the context of a wider concept – socially responsible creativity.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Conference proceedings is indexed in: Web of
Science. EBSCOhost, RePEc, EconPapers, Socionet

POVEZANOST RADA