Naslov
Investing in Company's Innovation Capacity: The Case of Croatia

Autori
Fosić, Ivana ; Pekanov Starčević, Dubravka ; Živković, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development (Book of Proceedings), 15th International Scientific Conference on Economic and Social Development - Human Resources Development / Cingula, Marijan ; Vlahov, Rebeka Danijela ; Dobrinić, Damir - Varaždin : VADEA ; Sveučilište Sjever, 2016, 411-421

Skup
15th International Scientific Conference on Economic and Social Development – Human Resources Development

Mjesto i datum
Varaždin, Hrvatska, 09.06.2016. - 10.06.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
innovation; investment; organisational methods; Republic of Croatia; total turnover

Sažetak
Innovation is considered as an important generator of growth and development of a company, industry and the whole economy, so there is no doubt that innovation must become a priority for each company. The main purpose of this paper is to reveal the propensity to innovate among Croatian companies, examine what types of innovation are implemented and assess planned investments in innovation in the future. The aim of this paper is to explore investment in innovation of Croatian companies by emphasising the importance of systematic and planned investments in innovation, with special focus on new or significantly improved organisational methods (Knowledge Management or internal organisational structure). The study uses the data of the European Commission (Flash Eurobarometer 415), and applies descriptive analysis and inferential statistics as primary statistical procedures. The results show that large companies in Croatia and companies with higher turnover generally invest more in innovation. Medium-sized companies that are part of a group and are present in the market for more than five years are more prone to implement innovation in terms of new or significantly improved organisational methods.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA