Naslov
Impact of ICT and organizational readiness on innovations in hotel and travel agency service industry: Preliminary research

Autori
Pejić-Bach, Mirjana ; Marušić, Zrinka ; Zoroja, Jovana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Book of Abstracts of the ISCCRO - International Statistical Conference in Croatia / Dumičić, K ; Erjavec, N. ; Perjić-Bach, M. - Zagreb : Hrvatsko statističko društvo, 2016, 70-70

Skup
Conference topic: "New Challenges of Official and Applied Statistics in European Union"

Mjesto i datum
Zagreb, Hrvatska, 05.05.2016. - 06.05.2016

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hotels ; ICT usage ; innovation ; logistic regression ; travel agencies.

Sažetak
Goal of the research is to investigate to what extent the usage of information and communication technologies (ICT) and the level of development of organizational readiness for the innovativeness impact the innovations in hotel and travel agency service industry. In order to full-fill the goal of the research empirical survey has been conducted on the sample of hotels and travel agencies in Croatia and Montenegro. Independent variables measure the usage of ICT and organizational readiness for innovativeness. First, principal component analysis (PCA) with Varimax factor rotation was applied on a set of ICT items. Four factors were extracted: (i) advanced ICT systems, (ii) internal and external communication management, (iii) e-business, and (iv) customer transactional data. Three measures of organizational readiness were used: (i) personnel included in innovation activities, (ii) external financial support for innovation activities, and (iii) proportion of profit invested in innovation activities. Following logistic regression models were developed for the hotel firms and travel agencies, separately. First model deploys the existence of product and service innovations as the dependent variable, while second and third model use process and marketing innovations, respectively. The research revealed that the usage of ICT and organizational readiness for innovations significantly impacts all of the three main innovation activities: product/services innovations, process innovations and marketing innovations. However, the impact was different between hotel firms and travel agencies. Found discrepancy indicates that the innovations in hotels and travel agencies should be supported in different manner.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti

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