Naslov
Exploring strategic and learning orientation: Is there room for controversy?

Autori
Rupčić, Nataša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 8th International Conference “An Enterprise Odyssey: Saving the sinking ship through human capital” / Galetić, L., Načinović Braje, I., Jaković, B. - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2016, 245-253

ISBN
978-953-346-027-7

Skup
An Enterprise Odyssey: Saving the sinking ship through human capital

Mjesto i datum
Zagreb, Hrvatska, 8.-11.6

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Business orientation; strategic orientation; learning orientation; entrepreneurial orientation

Sažetak
Marketing, strategic and learning literature has proposed several business orientations, which can positively affect organizational performance, such as market, learning, strategic, entrepreneurial, employee, competitor, customer and cost orientation. Prior research offered limited insight into the relationship between strategic orientation, learning orientation and organizational performance. For that purpose, learning orientation, as a factor that mediates the relationship between strategic orientation and organizational performance has been suggested. Research propositions linking strategic and learning orientation and organizational performance have been developed. In addition, suggestions have been given on how to approach exploration of strategic and learning orientation considering recent theoretical and empirical advancements.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Radovi u Zborniku referiraju se u bazama: EconLit, ProQuest, EBSCO, ReREc

POVEZANOST RADA