Naslov
The Possibilities of Health Tourism Development in the Continental Region of Croatia

Autori
Lehman, Maja ; Kurečić, Petar

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
15th International Scientific Conference on Economic and Social Development – Human Resources Development Proceedings / Cingula, Marijan ; Vlahov, Rebeka Danijela ; Dobrinic, Damir - Varaždin : VADEA ; Sveučilište Sjever, 2016, 282-293

Skup
15th International Scientific Conference on Economic and Social Development – Human Resources Development

Mjesto i datum
Varaždin, Hrvatska, 09.06.2016. - 10.06.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
health tourism ; medical tourism ; the Continental region of Croatia ; tourism development ; wellness tourism

Sažetak
The paper studies the possibilities of health tourism development in the Continental region of Croatia. Health tourism in Croatia, especially on its continental part, is based on natural healing resources that are mostly combined in the medical, preventive and wellness programs. They are not being used well enough, even though they are the key factor for positioning Croatia as a recognizable health tourism destination, which can generate economic growth and income. On the other hand, the trends in the world tourism predict a further growth of health tourism, mostly due to the changes in people’s lifestyle. Health tourism is hence being recognized in the National Strategy of Tourism Development 2020 as a primary product in the central part of Croatia. In order to make health tourism more intensive, it is important to found it on the high quality medical staff and on attractive natural and healing resources. Further more, it is neccesary to work on the legislation, branding, introducing quality standards, to form the strategic alliances, as well as to create the institutional and operative support in order to succesfully implement a strategy for the development of health tourism in the Continental region of Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Geologija, Ekonomija, Demografija

Napomena
Rad je produkt suradnje studentice-diplomantice i profesora-mentora na izradi diplomskog rada.

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