Pregled bibliografske jedinice broj: 819096
EXTERNAL BARRIERS THAT DISEMPOWER THE INTERNATIONALIZATION OF CROATIAN COMPANIES ON MARKETS IN EASTERN EUROPE
EXTERNAL BARRIERS THAT DISEMPOWER THE INTERNATIONALIZATION OF CROATIAN COMPANIES ON MARKETS IN EASTERN EUROPE // Interdisciplinary Management Research XII / Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016. str. 507-516 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
EXTERNAL BARRIERS THAT DISEMPOWER THE
INTERNATIONALIZATION OF CROATIAN COMPANIES ON
MARKETS IN EASTERN EUROPE
Autori
Miloloža, Helena ; Šunjerga Marina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Interdisciplinary Management Research XII
/ Bacher, Urban ; Barković, Dražen ; Dernoscheg, Karl – Heinz ; Lamza - Maronić, Maja ; Matić, Branko ; Pap, Norbert ; Runzheimer, Bodo - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2016, 507-516
Skup
Interdisciplinary Management Research XII
Mjesto i datum
Opatija, Hrvatska, 20.05.2016. - 22.05.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
External barriers ; internationalization ; export ; Eastern Europe ; business result
Sažetak
Internationalization is an essential need of every company if it intends to maintain its business on the market in the long run. However, Croatian companies are faced with numerous problems during the expansion of their business on the international market because of the relatively low risk tolerance. In addition to internal obstacles, companies must conform to administrative, political and economic conditions on domestic and foreign markets. Adjustment is sometimes substantially hampered or disabled, especially in volatile and underdeveloped markets. Indeed, most countries of Eastern Europe rank among the transition countries but cooperation with them dominates in Croatian export. This paper identifies external barriers that interfere with Croatian companies’ commerce in the Eastern European market. It has been shown that the greatest problems are caused by the differences within the legal system, particularly the presence of corruption and poor regulation. Another issue that excels is administrative burden. However, language differences conditioned by the culture affect for at least the establishment of cooperation between Croatian and Eastern European companies.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
