Naslov
Global trends affecting camping tourism: managerial challenges and solutions

Autori
Milohnić, Ines ; Cvelić Bonifačić, Josipa

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism & hospitality industry, Trends in Tourism and Hospitaity Management / - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2014, 380-393

Skup
Tourism & hospitality industry, Trends in Tourism and Hospitaity Management

Mjesto i datum
Opatija, Hrvatska, 08.05.2014. - 09.05.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
camping tourism ; trends ; management ; innovation ; competitiveness

Sažetak
Purpose - The development of tourism worldwide is highly dependent on strong megatrends which mark the development of our society and the world economy. Urbanization, aging of the population and similar trends are becoming key challenges for the future development of campsites. Fundamental challenge is to find specific answers to global challenges which are tightly connected to camping tourism management. Design - Aim of this research is to deliver an analysis and estimation of future trends in the context of world tourist and economic trends. Further aim is to estimate the direction of the development of camping tourism, especially management activities in creating innovative camping services. Metodology - The author carried out a research at a sample of 840 foreign campers in Croatia in order to determine the characteristics of camping demands. For research purposes, a structured questionnaire was made (in German, English, Slovenian and Italian) and the research was carried out in selected camps in Istria, Kvarner and Dalmatia (selected based on the share of the camps in the total capacity of Croatia or the capacity of the camps in specific regions). Additionally, a special research was carried out orally on a sample of 140 tourists in mobile homes in Croatian camps according to a structured questionnaire. Approach - In the paper, specific trends of camping market development will be estimated, especially camping caravan market and specific key camping demand markets. Findings - As an answer to the market, economical and sociological society challenges through the so- called "re- trends" the recommendations to camping management are tailored in creating competitive development of the camping services. Advanced camping quality, innovative forms of camping accommodation with programs and outdoor activities, create and secure demand of new guest segments, such as the so- called silver generation, "millenians" and new types of families which generate sustainable long- term competitive development of the camping tourism. Originality - Camping tourism as a return to primary values of the human civilization, through sustainability, rejuvenation of services, outdoor activities and sociological values gives answers to the negative trends of the societal development and becomes one of the highest quality answers of tourism to the numerous global challenges.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA