Pregled bibliografske jedinice broj: 815224
E-Retailing: Determining Online Shopping Motivations
E-Retailing: Determining Online Shopping Motivations // Recent Advances in Business Management and Marketing / Vrdoljak Raguž, I., Roushdy, M., Salem, A.-B. M. (ur.).
Dubrovnik, Hrvatska: WSEAS Press, 2013. str. 254-259 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 815224 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
E-Retailing: Determining Online Shopping Motivations
Autori
Matić, Matea ; Vojvodić, Katija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Recent Advances in Business Management and Marketing
/ Vrdoljak Raguž, I., Roushdy, M., Salem, A.-B. M. - : WSEAS Press, 2013, 254-259
ISBN
978-960-474-306-3
Skup
1st International Conference on Management, Marketing, Tourism, Retail, Finance and Computer Applications (MATREFC '13)
Mjesto i datum
Dubrovnik, Hrvatska, 25.06.2013. - 27.06.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
e-retailing; online purchase intention; online purchase decision; online shopping motivations; convenience; recreational motives
Sažetak
With the increasing importance of online shopping, understanding customers' online purchasing behaviour and the motives affecting consumers' online purchase intentions has become an important issue for academics and practitioners. In that context, the main research objective of this paper is to explore the motives that determine online purchase intentions and online purchase decision. Research results indicate that the main motives for Internet use amongst the students are convenience and recreational motives. The analysis shows that there is a significant relation between the convenience and recreational motives and the online purchase intention.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Sveučilište u Dubrovniku
