Naslov
School Principals, Environments and Stakeholders: The Blessings and Heresies of Market Organization

Autori
Pavičić, Jurica ; Alfirević, Nikša ; Vlašić, Goran ; Krupka, Zoran ; Krce Miočić, Božena

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
School Effectiveness and Educational Management

Urednik/ci
Alfirević, Nikša ; Burušić, Josip ; Pavičić, Jurica ; Relja, Renata

Izdavač
Palgrave Macmillan

Grad
London : Delhi

Godina
2016

Raspon stranica
27-48

ISBN
978-3-319-29879-5

Ključne riječi
School Principals, Market Orientation, Market-Driving, Market-Driven, SEE Context

Sažetak
In this chapter, the authors emphasize the need for schools and their principals to focus on the needs of their students and other relevant stakeholder groups. This orientation also implies flexibility in the management of educational systems, instead of the bureaucratic accountability currently prevailing in the South-East European education. Schools and their principals are advised to recognize the nature of market orientation and apply the ambidextrous integration of strategies that are both market- driven (implying adaptation to the educational environment) and market-driving (implying active exploration of the target market, influencing the market structures and managing relevant stakeholder relationships).

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA