Naslov
The Visual Grammar of Photographic Images Produced by Media Convergence
(The Visual Grammarˮ of Photographic Images Produced by Media Convergence)

Autori
Periša, Mario ; Mrvac, Nikola ; Mikota, Miroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Communication Management Forum 2015 Proceedings Zagreb / Ciboci, Lana (ur.) - Zagreb : Veleučilište Edward Bernays, 2015, 647-667

ISBN
978-953-58317-1-6

Skup
Communication Management Forum 2015 Proceedings Zagreb

Mjesto i datum
Zagreb, Hrvatska, 08.05.2015. - 09.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
photography; visual literacy; convergent media; picture

Sažetak
The multimedia method of transferring information enabled the simultaneous use of multiple types of information stimuli. The creation and reception of such contents, thanks to new technologies, have never been more available and they raise the question of visual literacy in general or visual grammar of the photographic image in a communication process which is observed in the technical, semantic and behavioral level of communication. In the creation and interpretation of the photographic image as a default communication process, it is important to reduce the noise source, so that information and its message are complete, unladen with the relationship between redundancy and entropy. Therefore, the question arises whether it is possible to define a set of criteria that could increase the correlation factor of expert opinion and target audience in the selection of high quality photographic works, or a better creation or interpretation. On a sample of the student population, the authors research methods of interpreting photojournalism and the correlation factor with the selection jury. Since today the user of messages in convergent media is also their creator, the level of visual literacy should be higher than the user of traditional media. This generation of “digital nativesˮ intuitively use new technologies, but that does not mean that they understand, encode and decode information in its polylinear system of possible interpretations.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA