Naslov
Passengers' trust in information sources: examples of Croatian transport organizations

Autori
Jakopović, Hrvoje ; Skoko, Božo

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development – 13th International Scientific Conference on Economic and Social Economic Development Book of Proceedings / Vrankić, Ilko ; Tomić, Daniel - Varaždin : VADEA, 2016, 252-264

ISBN
978-961-6825-73-3

Skup
Economic and Social Development – 13th International Scientific Conference on Economic and Social Developmnet

Mjesto i datum
Barcelona, Španjolska, 13.04.2016. - 16.04.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
information sources ; media ; trust ; passengers ; transport

Sažetak
The authors review the trends of trust in information sources, particularly dwelling on passengers' opinions in public, air and railway transport. Contextualizing the uncertainties such as traffic accidents that transport organizations often have to face, the paper diagnoses efficient channels for informing target audiences. The opinion poll carried out among the passengers using the services of Croatian transport organizations Zagrebački električni tramvaj (ZET), Croatia Airlines (CA) and Hrvatske željeznice (HŽ) shows that Internet-based sources of information are considered to be the most trustworthy. Users' opinions rank high on the list of reliable sources of information when it comes to seeking information on products and services. Further, the results indicate that the potential of these channels has been underexploited because passengers have not recognized them as information sources yet. The authors confirm that the traditional marketing tools for disseminating information are becoming inefficient given the investment made, which is primarily manifested in the lack of passengers' trust. In the opinion of the users of CA services, the company's official website provides the most information about the organization's activities. As for the users of HŽ services, their source of information are usually the persons they know. The users of ZET, on the other hand, rely on their personal experience.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA