Naslov
University students’ attitudes towards disadvantages of online shopping

Autori
Vojvodić, Katija ; Matić, Matea

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

ISBN
978-953-6025-92-3

Skup
7th International Conference “An Enterprise Odyssey: Leadership, Innovation and Development for Responsible Economy”

Mjesto i datum
Zadar, Hrvatska, 04.06.2014. - 07.06.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-commerce; disadvantages of online purchasing; security of Internet usage; online purchase intentions; university students

Sažetak
The development of electronic commerce, in particular electronic retailing, sets numerous challenges for both retailers and consumers. Understanding customers’ online purchasing behaviour, as well as the main barriers affecting consumers’ online purchase intentions have become important issues for both academics and practitioners. In that context, the paper aims to investigate the influence of disadvantages of online purchasing on the perceived security of Internet usage as well as consumers’ intentions towards online purchasing. The research is primarily orientated towards young, experienced Internet users. The data was collected through survey questionnaire using the purposive sample of 253 Croatian students from the University of Dubrovnik. Various statistical analyses were used such as factor analysis and correlation analysis. The two factors were extracted using principal component analysis. The first factor, i.e. the convenience risk factor is related to various threats associated with suitability and simplicity features of online shopping, whilst the second factor, i.e. the trustworthiness factor is related to reliability and credibility features. The results reveal that trustworthiness factor has a stronger influence on consumer perceived security in online environment in comparison to the factor of convenience risk. Additionally, a weak negative correlation was found between convenience risk factor and consumers’ intentions towards online purchasing.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA