Naslov
Market success of innovations in the retail sector

Autori
Stojčić, Nebojša ; Vojvodić, Katija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Recent Advances in Business Management and Marketing / Vrdoljak Raguž, I., Roushdy, M., Salem, A.-B. M. - : WSEAS Press, 2013, 97-102

ISBN
978-960-474-306-3

Skup
1st International Conference on Management, Marketing, Tourism, Retail, Finance and Computer Applications (MATREFC '13)

Mjesto i datum
Dubrovnik, Hrvatska, 25.06.2013. - 27.06.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
innovation; retail; market success; transition; generalised tobit; firm behaviour

Sažetak
It is widely acknowledged that innovations hold the key to the better performance and the competitiveness of firms. Yet, evidence across countries reveals that only a small proportion of firms engage in innovation activities. To some extent, this can be attributed to the high rate of failure to commercialize innovation efforts. Bearing the above said in mind, this paper explores which factors and forces determine decision of firms to innovate and the market success of their innovations. A generalised tobit model is applied to the sample of firms from the retail sector of 26 transition economies collected between 2007 and 2009. The results of investigation identify foreign ownership as the most important determinant of innovation success in transition economies but also offer some interesting findings about multichannel retailing practice.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA