Pregled bibliografske jedinice broj: 806454
Sociological Aspects of Public Communication in the Multicultural Town of Osijek, Croatia
Sociological Aspects of Public Communication in the Multicultural Town of Osijek, Croatia // Applied Social Psychology / Runcan, Patricia-Luciana ; Raţă, Georgeta (ur.).
Newcastle upon Tyne: Cambridge Scholars Publishing, 2014. str. 145-157
CROSBI ID: 806454 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Sociological Aspects of Public Communication in the Multicultural Town of Osijek, Croatia
Autori
Kordić, Ljubica
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Applied Social Psychology
Urednik/ci
Runcan, Patricia-Luciana ; Raţă, Georgeta
Izdavač
Cambridge Scholars Publishing
Grad
Newcastle upon Tyne
Godina
2014
Raspon stranica
145-157
ISBN
1-4438-5667-3
Ključne riječi
linguistic landscape, urban milieu, public communication, multilingualism
Sažetak
We live in the world of political and economic globalization, which inevitably reflects on the intensity of usage and the changed status of specific languages. In this context English is usually viewed as a lingua franca of international communication. This statement is applicable to the EU as well, although three languages are claimed to function as “working languages” in its institutions and bodies: English, French and German. English is the most frequently used foreign language in Croatia as well, not only in its education system, but also in the streets of Croatian cities, where, side by side with Croatian, English has become a dominant language of urban linguistic landscapes. By using a diachronic approach, in this paper the author analyses a sociological aspect of public communication in the town of Osijek, which for centuries was a multilingual community.
Izvorni jezik
Engleski
Znanstvena područja
Filologija
