Naslov
Internationalization of the Retail Trade and the Change of the Retail Trade Structure

Autori
Segetlija, Zdenko ; Lamza-Maronić, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Conference of the Faculty of Economics Sarajevo (ICES 2002) : Transition in Central and Eastern Europe Challenges of 21st Century : Conference proceedings / Čičić, Muris ; Brkić, Nenad - Sarajevo : Ekonomski fakultet Sveučilišta u Zagrebu, 2002, 587-592

Skup
International Conference of the Faculty of Economics Sarajevo : Transition in Central and Eastern Europe Challenges of 21st Century

Mjesto i datum
Sarajevo, Bosna i Hercegovina, 17.10.2002. - 18.10.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retail trade; internationalization; shop design; Republic of Croatia

Sažetak
The internationalization of the retail trade is a significant factor influencing the changes in the retail trade structures of some countries. In the internationaization strategy it is necessary to consider specific characteristics of individual countries in the possible choice of marketing variables of market appearance, i.e.. choice of the shop design. Because of the positive influences of the internationalization on the economy of the country that international retail traders are spreading, there is also the need for the Croatian retail trade to internationalize their strategy (both through foreign retail trade companies entering the Croatian market and through the spreading of the Croatian retail trade into other countries).

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA