Naslov
Creative Design Thinking as a Managerial Approach

Autori
Rocco, Sanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Communication Management Forum 2015 Proceedings, Selected papers / Verčić, Dejan ; Jugo, Damir ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2015, 334-348

ISBN
978-953-58317-1-6

Skup
Communication Management Forum 2015, Reconciling the Traditional and Contemporary: The New Integrated Communication

Mjesto i datum
Zagreb, Hrvatska, 08.05.2015. - 09.05.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
design orientation; design thinking; education; managerial approach; Croatia

Sažetak
The paper deals with design thinking concept in education. Design orientation has been identified as a factor integrating decisions at different levels of an organization, involving customers (Bloch et al., 2003 ; Moll et al., 2007). It represents an organizational vision and includes the set of conscious, reflective and creative ways of conceiving, planning and artful making of products and services that generate value for the customers and enable them to engage in their individual or social endeavors, whether these be utilitarian, functional, material, communicative, symbolic, or experiential (Venkatesh et al., 2012). It can also be described as a managerial strategic approach based on choosing design as a source of competitive advantage (Borja de Mozota, 2003). Previous researches also point out that design oriented companies are more open to creative managerial design thinking. The methodology of solving problems through design thinking methods has been accepted from business, where numerous organizations used it to increase their innovativeness and business success, to educational system when some of the leading design, as well as business schools adopted it as a teaching method. Design thinking methodology is human-centered, open-minded and integrative. The benefits of a multi-disciplinary approach and design thinking in business have been specially recognized among influential educational institutions in the world (USA, Europe, South Korea, China). However, the design thinking as a new managerial approach is still not enough implemented as a course in educational programs of Croatian schools and universities.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA