Pregled bibliografske jedinice broj: 805674
The Role of Visual Identity: Case Study of a National Airline Company
The Role of Visual Identity: Case Study of a National Airline Company // 2015 M-Sphere Book of Papers / Vranešević, Tihomir (ur.).
Zagreb: Accent Press, 2015. str. 357-361 (predavanje, međunarodna recenzija, sažetak, stručni)
CROSBI ID: 805674 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Role of Visual Identity: Case Study of a National Airline Company
Autori
Rocco, Sanja ; Kašnar, Katarina
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, stručni
Izvornik
2015 M-Sphere Book of Papers
/ Vranešević, Tihomir - Zagreb : Accent Press, 2015, 357-361
ISBN
978-953-7930-08-0
Skup
4th International M sphere Conference for Multidisciplinarity in Science and Business 2016
Mjesto i datum
Dubrovnik, Hrvatska, 22.10.2015. - 24.10.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
visual identity; brand image; design; communication; Croatia Airlines
Sažetak
Visual Identity has a strong impact in building the image of a brand. The elements of visual identity, if well created, communicate with the audience in the way that enables emotional bonding. Visual identity of a national airline company is of great importance for its recognition in the market, but at the same time for promoting different values of a country it represents. It is defined as a system of recognizable and consistent visual presentations of a company based on which market recognition is achieved. It manifests itself through all means of marketing communication, inside and outside the company. Creating and designing clearly defined elements of a visual identity precedes shaping the overall identity of the company, its values and ambitions. For all these reasons it is clear that visual identity has an important role in creating an image of a company, encouraging users to create their own emotional images. The combination of visual elements provides a unique identity, and it is precisely this kind of differentiation which can provide great business opportunities. This paper deals with the topic of visual identity, recognition and market positioning of the Croatian national airline company Croatia Airlines. The visual identity of Croatia Airlines, in addition to presenting itself and attracting customers, also has an important role of creating the image of Croatian identity in visitors´ minds.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
