Naslov
Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories

Autori
Cutura, M., Kaufmann, R., H. i Butigan, R.

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
3rd EMAC CEE Regional Conference, Marketing Theory Challenges in Emerging Societies / Maričić, Branko ; Ognjanov, Galjina - Beograd : Faculty of Economics, University of Belgrade - Publishing Centre, 2012, 34-40

ISBN
978-86-403-1240-0

Skup
3rd EMAC CEE Regional Conference, Marketing Theory Challenges in Emerging Societies

Mjesto i datum
Beograd, Srbija, 12.09.2012. - 14.09.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
consumer ethnocentrism; decision making process; home country image

Sažetak
The purpose of this study is to explore the impact of consumer ethnocentrism on decision making process across the product categories. Results are derived from primary data collected from a consumer sample in Bosnia and Herzegovina. Structural equitation modeling method was used to test the propositions. The empirical results have provided the conclusion that consumer ethnocentrism has a positive impact on consumers’ attitudes, beliefs and intentions. Purchase behavior is influenced by consumer ethnocentrism for two of the three product categories studied.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA