Naslov
Market trends and consumer behaviour relating to organic products in Western Balkan Countries

Autori
Schaer, Burkhard ; Brečić Butigan, Ružica ; Renko, Nataša ; Vuletić, Ante ; Brener, Nina i Klopčić, Marija

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Consumer attitudes to food quality products

Urednik/ci
Klopčić Marija ; Kuipers Abele, Hocquette Jean-Francois

Izdavač
Wageningen Academic Publishers

Grad
Wageningen

Godina
2013

Raspon stranica
147-159

ISBN
978-90-8686-207-8

Ključne riječi
Organic products, market trends, consumer behaviour, Western Balkan Countries

Sažetak
Organic agriculture in WBC has promising perspectives. Natural resources of extraordinaire richness, heterogeneity and quality are the first precondition of a prosperous agriculture in general, and for organic agriculture and wild collection. The market and consumption situation can be described as “patchwork”: Some elements remind the early beginning of the organic sector in Western Europe, with direct selling, short supply chains and little processing. But on the other hand, committed, strategic and highly professional market actors show within the WBC organic markets successful examples of marketing of organic products and of an efficient organisation of supply chains. Generally spoken, preconditions for further positive market development are fulfilled. It is today’s heterogeneity that illustrates best the potential of the organic sector in WBC, both on production as on consumption level. Some macroeconomic and transnational factors, like the economic slowdown in Europe or the world-wide financial crisis, might hinder the development of the organic sector as they limit access to financial resources and as they slow down the broadening of a “middle class” with more wealth and purchase power. Apart from these factors, which are difficult to influence, the barriers to cope with are rather typical for young markets: aggregation of critical volumes, constitution of critical production basins, producer organisation, professionalization, scaling up and information and communication of consumers are the main fields where weaknesses exist today.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA