Naslov
Traditional food in Western Balkan countries: consumers’ perceptions and habits

Autori
Barjolle, Dominique ; Brečić, Ružica ; Cerjak, Marija ; Giraud, Georges

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
In 145th Seminar, April 14-15, 2015, Parma, Italy (No. 200233). European Association of Agricultural Economists. / - Parma, 2015, 1-15

Skup
European Association of Agricultural Economists

Mjesto i datum
Parma, Italija, 14.04.2015. - 15.04.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Traditional food; consumers’ perceptions; Western Balkan countries

Sažetak
The aim of this paper is to explore consumers' perceptions and habits regarding traditional food in the Western Balkan Countries. In each Western Balkan country, two focus groups were carried-out (total twelve focus groups ; eight to ten participants per each – total sample of 104 participants). Results of this study show that consumer motives for the choice of traditional products pertain to higher health, safety, sensory and increasingly also sustainability beliefs and expectation. Results of this study show many similarities in perception as and habits towards traditional food in different WBC. Marketing techniques are critical in conveying authenticity and enhancing the attractiveness of traditional food.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Ekonomija

POVEZANOST RADA