Naslov
Tour Operating Business: Survival or Revival?

Autori
Čavlek, Nevenka ; Vlahov, Antonio ; Krnajski Hršak, Vera

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
14th EBES Conference - Barcelona 2014 / - Barcelona, 2014, 1928-1937

ISBN
978-605-64002-8-5

Skup
14th EBES Conference

Mjesto i datum
Barcelona, Španjolska, 23.10.2014. - 25.10.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tour operators; business strategies; European tourism market

Sažetak
The aim of this paper is to analyse how successful the most influential tour operators have been in transforming their business strategies in order to remain competitive not only in the traditional tourism market, but more so in occupying strategic positions and gaining competitive advantage in the emerging markets of organised travel (the BRIC countries). For this purpose a secondary data research will be conducted by using annual reports and accounts of the two mega European leisure travel groups (TUI and Thomas Cook), their websites, research reports of national and international associations of travel agents and of tour operators, specific tourism trade forums, relevant articles in tourism trade press, and academic journals. All available data will be critically evaluated and interpreted.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA