Naslov
WIDENED COMMUNICATION ON POSTAGE STAMPS – THE 1000TH POSTAGE STAMP OF THE REPUBLIC OF CROATIA

Autori
Žiljak Vujić, Jana ; Prislan-Fujs, Stela ; Hoić, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
SOCIETY & TECHNOLOGY / DRUŠTVO I TEHNOLOGIJA 2015 Dr. Juraj Plenković / Plenković, Mario ; Toplak, Ludvik ; Galičić, Vlado ; Mustić, Daria - Opatija : Hrvatsko komunikološko društvo, 2015, 219-224

ISBN
978-953-6226-31-3

Skup
SOCIETY AND TECHNOLOGY 2015 – SOCIETY AND TECHNOLOGY 2015 – Dr. Juraj Plenković XXII.

Mjesto i datum
Opatija, Hrvatska, 28.06.2015. - 30.06.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication messages of a postage stamp; postage stamp protection; infrared-communication; postage stamp; infrared print; image; The Republic of Croatia; innovation

Sažetak
Postage stamps have existed for 170 years now, but still, they are not outdated. Quite understandably, powerful influence of new media which captured the attention of scientific and other public has created a new image of the world, yet it does not mean that originally two-dimensional media of postage stamps representing visual aspect of objects, trends, conditions and situations within a society and communication interactions cannot be presented in an innovative fashion. One of the possibilities is innovative applying of infrared print which allows the creation of an― image within image― that has been used in three issues of postage stamps of the Republic of Croatia. The third, most recent one, was printed for the jubilee 1000th stamp issued in the Republic of Croatia on 27 April, 2015. Postage stamp, beside many other roles it implies, is one of the means and channels of communication through which a country confirms its identity building a good image. Applying innovative printing technique in issuing the Croatian postage stamps distinguishes the Republic of Croatia from the other countries in the world as unique. Postage stamp gives the author a hard task to express oneself in a small space. It includes a great responsibility as it represents the country where the stamp was issued. This paper presents the stamp which beside its contribution to communication using two images, includes protection using infrared colours by creating FS39 mathematical model which allows joining two images, for both visible and infrared area.To hide a picture and extend the range of vision of the so far visible spectrum, regression relations are also a model for twin colours which are created for the targeted set of postage stamps according to the infrared-graphic procedure. Twin colours are tested by spectrum-analysis and scanning with wavelength blocking within visible and near infrared spectrum.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

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