Naslov
From idea to business venture (in pharmaceutical industry)

Autori
Oberman Peterka Sunčica ; Šarić Marko

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Contemporary Legal and Economic Issues V

Urednik/ci
Barković Bojanić Ivana ; Lulić Mira

Izdavač
Pravni fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku

Grad
Osijek

Godina
2015

Raspon stranica
281-305

ISBN
9789538109003

Ključne riječi
entrepreneurship, entrepreneurial process, pharmaceutical industry, Croatia

Sažetak
Entrepreneurial process is the road from business idea to business venture. Quite often, the decision to create a new venture is made without a prior feasibility analysis of the business idea, which means evaluation whether or not the business idea is really a good business opportunity that has potential to be developed into a successful business venture. The consequence of such a decision is very often failure of the business venture that brings huge costs (financial and emotional), which could have been avoided with a careful planning process. This article analyses the feasibility of a business idea in pharmaceutical industry – pharmacist activity (pharmacy). From the decision to become an entrepreneur, through developing the business idea and developing that idea towards entrepreneurial venture, this article is focused on feasibility analysis of the business idea, business plan development and analysis of the industry as an important component in the process of new venture creation. Along with the theoretical framework, this article offers an example of practical development of a business idea through business plan development and risk analysis of creation of a new pharmacy. This article also covers analysis of the situation in the pharmaceutical industry in Croatia, which, in this case was crucial for making the decision to create a business venture.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA