Pregled bibliografske jedinice broj: 800815
Importance of social media in destination marketing: theory and practice
Importance of social media in destination marketing: theory and practice // Proceedings of 14th IASTEM International Conference, Bangkok, Thailand, February 2016 / Bijan Kumar Barik (ur.).
Bhubaneswar: International Academy of Science, Technology, Engineering and Management, 2016. str. 17-22 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 800815 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Importance of social media in destination marketing: theory and practice
Autori
Andrlić Berislav ; A.Chamaru De Alwis
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of 14th IASTEM International Conference, Bangkok, Thailand, February 2016
/ Bijan Kumar Barik - Bhubaneswar : International Academy of Science, Technology, Engineering and Management, 2016, 17-22
ISBN
978-93-85973-32-1
Skup
14TH IASTEM INTERNATIONAL CONFERENCE, Bangkok, Thailand
Mjesto i datum
Bangkok, Tajland, 11.02.2016. - 14.02.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
destination marketing; tourism; technology; social media; network
Sažetak
Changing economic conditions, new ways of tourist behaviour and especially Internet technologies are likely to cause the emergence of new or growth of existing tourism market. Social media plays a significant role in many aspects of tourism, especially in information search and decision-making process, destination promotion and in focusing on best practices for interacting with tourists. It can be defined as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content in destination marketing. In a time of economic recession, social media are having more important role as an element of destination organisation (DMO) marketing strategy when public sector decreases in their funding. According to the literature review, authors developed detailed typology of social media for the purpose of this study (social networks, social commerce, blogging, video and photo sharing, mobile apps, etc.). Empirical research will present qualitative and quantitative understanding of current use of social media on a sample of Croatian tourism destinations and tourists. The study will also show the difference in the number of social media techniques used by DMO, as well as the great diversity in the use according to the geographic area. Also, the paper will present future directions and suggestions which could develop e-promotion strategies in destination marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
