Naslov
Understanding the delivery of experience: Conceptualising business models and sports tourism, assessing two case studies in Istria, Croatia

Autori
Perić, Marko ; Wise, Nicholas

Izvornik
Local economy (0269-0942) 30 (2015), 8; 1000-1016

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
business model; sport; tourism; experiences

Sažetak
Business models describe an organisations activities and how value is delivered to the customer. When it comes to sports tourism, value delivered to the guests takes form of a sports experience. Indeed, attractive sports experiences have become products that require much effort to design, manage and eventually sell. The aim of this paper is to investigate whether two cases, having access to similar key resources, could provide tourists with identical sports experiences. The focus will be on the linkage between customer value proposition, sports facilities and processes as major building blocks of the business providing different sports experiences. A case study method was used for a holistic and in-depth analysis of how sports tourism experiences are delivered by looking at two existing case studies in Istria, Croatia. Pine and Gilmore’s (1998) two dimensional concept of experience was used to analyse tennis experiences that these two cases offer to tourists. Data was gathered by observations on site and by qualitative semi-structured interviews with key sports managers and organizers in the case study companies. The research results indicate that despite different approaches, both companies provide its tourists with similar tennis experiences, and that some other variables, primarily features of a sports facility (in our case tennis courts) affect the type of an experience.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA