Naslov
E-business customer relationship and perception improvement based on process oriented applications

Autori
Tomičić Furjan, Martina ; Tomičić-Pupek, Katarina ; Pihir, Igor

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2015 M-Sphere, Book of Papers / Vranešević, Tihomir - Zagreb : Accent Press, 2015, 325-331

ISBN
978-953-7930-08-0

Skup
4th International M-Sphere Conference For Multidisciplinarity in Science and Business

Mjesto i datum
Dubrovnik, Hrvatska, 22.10.2015. - 24.10.2015

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
E-Business ; Customer relationship improvement ; Process oriented applications

Sažetak
Effective Customer relationship presupposes proper support through information and communications technology as well as through an effective management system. An effective management system consists of various management tools, which are among others dealing with organizational performance measurement. A performance measurement method called Balanced scorecard has virtually become a synonym for management by performance measurement. Balanced scorecard has been devised as a means of transforming the organizational vision and strategy into a concrete set of activities. In this paper, we consider its application for e-business Customer relationship and perception improvement based on process- oriented applications.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA