Naslov
Interaction of supply chain participants in the Eastern Croatia vegetable chain

Autori
Lončarić, Ružica ; Tolušić, Zdravko ; Tolić, Snježana

Izvornik
Acta Horticulturae (0567-7572) 699 (2006); 277-282

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
market chain ; producers ; consumers ; hypermarkets ; coordination ; producer's organizations

Sažetak
This paper explored the vegetable market chain in eastern Croatia in order to identify and resovle problems in the context of a transitional economy. A survey was conducted among 29 producers, 6 hypermarkets (the place where vegetables are most frequently purchased), and 74 consumers of vegetables. Vegetable producers are better educated and younger then average Croatian farmer. Today, most are more satisfied with their position in the market chain in comparison to the time before hypermarkets. Since hypermarkets need a continuous supply of fresh vegetables, smaller farmers have had to cooperate and act as one producer. The biggest problem is the slow transfer of money and low prices during the season. The hypermarkets demand good-quality vegetables, continuous delivery and a producer declaration. Hypermarkets in Croatia rely on domestic products except in the off-season. The consumers demand good-quality vegetables, and a low price. Based on the survey results, it can be conculded that the vegetable market is improving with the development of hypermarkets. Producers are certain that their products will be sold and paid for, while consumers are happy to be purchasing domestically grown vegetables. Hypermarkets are in a better position because they deal with grower cooperatives instead of individual producers.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA