Naslov
Model for Implementing Marketing in Religious Organisation in a Virtual Enviroment

Autori
Dukić, Branimir ; Dukić, Stojanka ; Ružić, Ivan

Izvornik
Responsibility and sustainability (2340-5814) 2 (2014), 3; 27-41

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, original articles, znanstveni

Ključne riječi
religious organisations; nonprofit marketing; e-marketing; virtual society

Sažetak
Due to the impact of Information and Communication Technologies (ICTs), many real-world processes have been replicated in the virtual world. However, religious organisations are conservative and traditional in this way. At any case, it is also a fact that religious organisations accept novelties with a delay, then gradually and systematically incorporating them. So it can be expected that marketing and ICTs will be formally accepted. This research aims to explore the potentials, and build a general optimum model of e-marketing in religious organisations. The main research methods envisaged for this purpose are the in-depth interview, the analogy method, causal reasoning, and descriptive modelling. A structural technological model to the function of e-marketing in religious organisations is intended, allowing to face challenges arising from the ICTs and the virtual world in the next ten years.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Teologija

POVEZANOST RADA