Naslov
Strengthening of local identity through evaluation of traditional regional products

Autori
Zmaić, Krunoslav ; Sudarić, Tihana ; Lončarić, Ružica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 25th Scientific-Experts Congress on Agriculture and Food Industry / Yercan, Murat ; Tepecik, Mahmut ; Hatipoglu, Ahmet ; Ozden, Fatih ; Tosun, Duygu - Izmir : Faculty of Agriculture, Ege University, 2014, 37-40

Skup
25th Scientific-Experts Congress on Agriculture and Food Industry

Mjesto i datum
İzmir, Turska; Çeşme, Turska, 25.09.2014. - 27.09.2014

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Traditional products ; local identity ; evaluation model

Sažetak
Production in rural area should be cost- effective, ecologically eligible, socially fair and technologically up to date. Traditional products are part of general strategy of sustainable development considering their possibility to revitalize and develop rural area, strengthening entrepreneurship and entrepreneurs networking as well as creating advantageous environment via higher incomes and creating local, regional, national and international partnerships. Very important for preparing such products for market is identification of factors affecting consumers’ attitudes and preferences. Researching and evaluating of ideas for traditional products is conducted via two groups of criteria concerning commercialization potential and usefulness for rural area. Commercialization potential is evaluated through following criteria: product’s originality, quality, natural conditions for production, production experience and competence, experience and knowledge in production organization and sale as well as existing production. Criteria for rural area usefulness evaluated were: employment of rural farms, preserving environment, economic cost effectiveness, time needed for starting production and sales and creating image of production area. Increasing of production amount and services of traditional products is possible by means of entrepreneurship marketing and targeting market segments. Model of evaluation and encouraging of traditional production plus adjusting law regulations and standardization can help in further development of traditional products on agricultural households and increasing competitiveness of total Croatian agriculture.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Biotehnologija, Ekonomija

POVEZANOST RADA