Pregled bibliografske jedinice broj: 797645
Lobbying and Public Relations: Overlapping of two different Professions
Lobbying and Public Relations: Overlapping of two different Professions // Communication Management Forum 2015 Proceedings / Verčić, Dejan ; Jugo, Damir ; Ciboci, Lana (ur.).
Zagreb: Veleučilište Edward Bernays, 2015. str. 19-37 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 797645 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Lobbying and Public Relations: Overlapping of two different Professions
Autori
Jugo, Damir ; Miholić, Dubravko ; Žigić, Ivica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Communication Management Forum 2015 Proceedings
/ Verčić, Dejan ; Jugo, Damir ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2015, 19-37
ISBN
978-953-58317-1-6
Skup
Communication Management Forum 2015
Mjesto i datum
Zagreb, Hrvatska, 08.05.2015. - 09.05.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
public relations ; lobbying ; lobbying and public relations techniques
Sažetak
Although lobbying as a profession has established itself within a large number of countries in the European Union and the United States of America, the term “lobbyingˮ itself is often misunderstood and in some cases even identified with corruption or semi-legal intervening in the decision-making process. Lobbying today is accepted by the business world and politics as a professional activity which promotes the ideas or interests of different organizations and companies to certain persons or, in certain cases, to politicians. It is increasingly becoming an intrinsic part of democratic decision-making processes at all levels. This article deals with the definition of lobbying, the lobbying types and techniques and analyses the relationship and correlation between lobbying and public relations as disciplines. The authors compare the definitions, tools and techniques of lobbying and public relations and, by conducting a survey among PR and lobbying professionals, analyse their perspectives and differences regarding this topic, the method in which they define the correlation between the two professions and conclude that lobbying is a specialized field of public relations directed to decision-makers but that the rapid development of lobbying will undoubtedly lead to the development of lobbying as an independent profession.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
