Pregled bibliografske jedinice broj: 797594
SMARTPHONES AND MOBILE APPLICATIONS AS SHOPPING TOOLS – ATTITUDES OF YOUNG RETAIL CONSUMERS IN CROATIA
SMARTPHONES AND MOBILE APPLICATIONS AS SHOPPING TOOLS – ATTITUDES OF YOUNG RETAIL CONSUMERS IN CROATIA // Proceedings of the 11th International Conference of ASECU "Openness, Innovation, Efficiency and Democratization as preconditions for Economic Development" / Pintilescu, Carmen ; Wierzbinski, Bogdan ; Zarotiadis, Grigoris (ur.).
Krakov: Cracow University of Economics, 2015. str. 339-353 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 797594 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
SMARTPHONES AND MOBILE APPLICATIONS AS SHOPPING TOOLS – ATTITUDES OF YOUNG RETAIL CONSUMERS IN CROATIA
Autori
Knežević, Blaženka ; Delić, Mia ; Knego, Nikola
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 11th International Conference of ASECU "Openness, Innovation, Efficiency and Democratization as preconditions for Economic Development"
/ Pintilescu, Carmen ; Wierzbinski, Bogdan ; Zarotiadis, Grigoris - Krakov : Cracow University of Economics, 2015, 339-353
ISBN
978-83-65173-36-2
Skup
11th International Conference of ASECU "Openness, Innovation, Efficiency and Democratization as preconditions for Economic Development"
Mjesto i datum
Kraków, Poljska, 10.09.2015. - 11.09.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
retail; m-commerce; mobile applications; buying behavior; younger consumers
Sažetak
Modern information and communication technology has a very strong influence on retail customers, especially in younger generation. The majority of younger retail consumers in Croatia is using smartphones in everyday life, not only for communication and fun, but also to search, collect and compare information about desired products. The usage of smartphones and mobile applications as shopping tools within this population is of a great interest for future retail marketers and managers. In this paper we will analyze perceptions of younger consumers on smartphones and mobile applications in order to explain their potentials as retail shopping tools. Therefore, an empirical survey is undertaken in order to answer several research questions such as: how frequent young consumers use smartphones and mobile applications in general, what are main motives and what is the scope of their usage, how often do they shop via smartphones, what motivates them to use applications for mobile shopping and what are their attitudes towards mobile purchasing benefits.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
