Naslov
Creative Industries as Carriers of Urban Identity and Drivers of Development : From Directional Towards Participative Branding

Autori
Jelinčić, Daniela Angelina ; Vukić, Feđa

Izvornik
Annales-Anali za Istrske in Mediteranske Studije-Series Historia et Sociologia (1408-5348) 25 (2015), 3; 527-536

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
cultural/creative industries; creative cities; urban development; branding; identity

Sažetak
The severe recession in 2008-2009 seriously undermined growth, employment and quality of life. It called for a more effective global governance system as well as new resources for local development. Since creative industries showed to be more resilient to external shocks, many decision makers invested in them to be the drivers of urban regeneration as well as of city branding. Western cities proved to be leaders in these processes, transitional ones often trying to copy them. The aim of this article is to propose a new methodology of creating the so called "identity system" of a community. The mentioned methodology has been applied in the research of the identity of the Croatian cities Zadar and Zagreb and the results are presented in this article. They serve as a starting point in the proposal of the necessary steps in the city identification and consequently its regeneration based on creative industries.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Sociologija, Etnologija i antropologija

POVEZANOST RADA