Naslov
Importance of modern hospitality business in destinations of cultural tourism

Autori
Pavia, Nadia ; Floričić, Tamara

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Cultural tourism and destination impacts

Urednik/ci
Gržinić, Jasmina ; Vodeb, Ksenija

Izdavač
Sveučilište Jurja Dobrile u Puli

Grad
Pula

Godina
2015

Raspon stranica
122-150

ISBN
978-953-7498-96-2

Ključne riječi
Cultural tourism, heritage, specialised hotels, art and design hotels

Sažetak
Cultural tourism is often also called cultural heritage tourism ; although it presumes acquaintance of tourists with the cultural diversities and attractions of a specific destination, the heritage tourism is one type of cultural tourism. Tourism affirms cultural resources through the contents of the whole destination offer, touristically valorising them. How hospitality business recognises the importance of valorisation of cultural resources and how it communicates its offer is the subject of research in this paper. It reflects on research goal which is focused on recognition of the importance of the formation of a hotel offer in accordance with the development of cultural tourism, with implementation of modern marketing and technologies. The research is supported with scientific methodology both, qualitative and quantitative methods which bring confirmation of the hypothesis and result in findings. The implementation of authentic cultural heritage in art/design/heritage hotels should enrich and strengthen the competitive positions of both, tourist destination and accommodation offer.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA