Naslov
CUSTOMER PERCEPTION AND ATTITUDE TOWARDS INNOVATIONS IN CROATIAN RETAIL MARKET

Autori
Kovač, Ivan ; Bajkovec, Robert

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
TRADE PERSPECTIVES 2015 Innovations in Food Retailing / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu ; Hrvatska gospodarska komora (HGK), 2015, 15-16

ISBN
1-466-68297-3

Skup
TRADE PERSPECTIVES 2015 Innovations in Food Retailing

Mjesto i datum
Zagreb, Hrvatska, 18.11.2015. - 19.11.2015

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
customer perception; innovation; Croatian retail market

Sažetak
Retail is a business that requires a high level of interaction with the clients that it serves. The attitudes and behavior of customers are affected and influenced by the competition, which means that the performance of retail innovation depends on the degree of usefulness that it entails for the customer, but also for the retailers. Croatian retailing is in line with European trends, trying as effectively as possible to respond to the wishes and needs of customers. Many major retailers have invested in a wide range of technologies that help them in the procurement of goods, transport, planning and organizing trade, sales and after sales. Customers use innovation for a variety of motives and reasons, but mainly due to increase efficiency of their purchase and life. The aim of this research is to find out if consumers in Croatia are aware of retailer’s efforts in meeting their needs. Through this research we are trying to figure out why and how are customers using innovations as well as what are the innovations in the Croatian retail that are used the most, and which are unduly neglected.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA