Pregled bibliografske jedinice broj: 793927
Imprtance of brand management for wood sector development
Imprtance of brand management for wood sector development // Wood processing and furniture manufacturing challenges on the world market / Jelačić, Denis (ur.).
Mlini : Dubrovnik: WoodEMA, i.a., 2015. str. 171-178 (ostalo, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 793927 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Imprtance of brand management for wood sector development
Autori
Ambroš, Ivan ; Motik, Darko ; Domljan, Danijela ; Pirc Barčić, Andreja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Wood processing and furniture manufacturing challenges on the world market
/ Jelačić, Denis - Mlini : Dubrovnik : WoodEMA, i.a., 2015, 171-178
ISBN
978-953-57822-4-7
Skup
WoodEMA
Mjesto i datum
Mlini, Hrvatska; Dubrovnik, Hrvatska, 07.10.2015. - 09.10.2015
Vrsta sudjelovanja
Ostalo
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Brand Management; Wood industry; Forestry; Regional development
Sažetak
Spačva basin in Vukovar-Srijem County is the largest integrated complex of low land oak forest in Europe (Klepac, 2000) with 96% of world-famous Slavonian oak. Brand strategy will be important part of regional strategy and region branding with brand management team and formal brand building system. Development of consumer brand vision by implementing brand strategy will position superordinate umbrella brand of Slavonian oak in consumers’ minds creating a strong platform for subordinate companies’ brands and finished products brands. This thesis focuses on importance of brand management for wood sector development in Vukovar-Srijem County.
Izvorni jezik
Engleski
Znanstvena područja
Drvna tehnologija
POVEZANOST RADA
Ustanove:
Fakultet šumarstva i drvne tehnologije
