Naslov
PERSPECTIVE OF HEALTH TOURISM DEVELOPMENT OF RURAL CROATIA

Autori
Gramatnikovski Sasko ; Milojica, Vedran ; Drpić, Danijel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
3rd International Scientific Symposium Economy of Eastern Croatia-Vision and Growth / Anka Mašek Tonković - Osijek : University of Josip Juraj Strossmayer in Osijek, Faculty of Economics in Osijek, 2014, 280-290

Skup
3rd International Scientific Symposium Economy of Eastern Croatia-Vision and Growth

Mjesto i datum
Osijek, Hrvatska, 22.05.2014. - 24.05.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
health tourism of rural Croatia ; strategic guidelines ; marketing activities ; competitive advantages ; tourist product

Sažetak
The current economic crisis still puts a significant impact on the world and Croatian tourism trends, therefore producing the necessity for creating a better and higher quality tourist product. This would enable repositioning of Croatian tourist offer on the tourist market. Health tourism of rural Croatia represents an essential element in the creation of integral rural Croatian tourist product, out of which numerous benefits will be achieved (economic and socio-demographic development of rural areas, overcoming the seasonal character of the tourism offer, meeting the needs of tourists of various profiles and age groups, creating new jobs for domicile population, achieving value for money and experience for money, increasing tourist turnover, etc.) in relation to the competitive tourist destination, and it must be given considerable attention. Despite the rich resource basis, the tourist offer is not developed according to its real potential. The previously mentioned facts point to the necessity of creating strategic guidelines for future development, and undertaking appropriate marketing activities with a goal of achieving competitive advantages. The purpose of the paper is to emphasize the importance of creating a more attractive offer of health tourism of rural Croatia with a goal of strengthening the overall competitiveness of the Croatian tourist product. The objective of the paper is to analyze the current state of health tourism of rural Croatia, and offer a proposal of strategic guidelines with a goal of further development and achievement of competitive advantages in relation to the leading tourist destinations of health tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je indeksiran u Thomson Reuters Web of Science, EBSCOHost i Econpapers

POVEZANOST RADA